Ever had trouble getting any kind of alcohol into an organised event, such as a football game, a concert or a festival? Then the answer to all of your prayers is here! In the form of the Beerbelly. This is an absolutely genius idea, hiding drink in a fake stomach, in order to carry it into the event.I don't know about you, but I've found buying drinks in any of these events is absolutely ridiculous. At the Reading Festival you can expect to pay anything up to £5 for a pint. Small bottles of water are £2, where they would normally be only 20-50p in a shop.
Here's a few excuses from the website in case you get caught with one by security staff during a search:
- This is a medical device that I think we’d both prefer not discussing or viewing in public.
- My wife is pregnant and, as part of our maternity class, I have to develop empathy by wearing this thing around in order to look fat and give myself backaches.
- Department of Homeland Security. We’re testing a new stealth form of body armor to protect our undercover agents overseas in the Global War on Terror. Don’t make me shut this place down.
- It’s full of urine, so step back or you’re gonna be sorry.
- It’s part of my religion to wear this…non-Muslim, of course.
- Want a beer?
Personally I can't wait to get one, it'll save me a fortune! Also available in the UK at Firebox
Tags: Beerbelly, Drinking, Humour

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